You wouldn’t know it based on the humility of the locals, but the town has gained global fame for its annual month-long fishing tournament: the Destin Fishing Rodeo. Every October since 1948, over 30,000 saltwater anglers of all ages flock to Destin in hopes of finding their name on the leaderboard for heaviest catch. Known as “The World’s Luckiest Fishing Village,” the town’s coastal waters boast the widest variety of fish species in the area, from marlin to sailfish. This is thanks to its sheer drop-offs and underwater cliffs, which allow bigger fish to swim to shallower depths, as I learn while touring The Destin History & Fishing Museum.
Although prizes used to consist of such things as a six-pack of beer and a windshield wiper, the Rodeo reward has since evolved to include thousands of dollars in cash, pier passes and merchandise, bringing upwards of $10 million in tourism annually. “It really put Destin on the map,” says Vivienne Williams, the museum’s associate director.
The fishing tournament has also become synonymous with Bruce Cheves, also known as Bruce the Weighmaster, who coined the catchphrase “Bring me a fish, and I’ll make you famous.” The charismatic 71-year-old has long been the voice of Destin’s fishing community, weighing all the fish at the Rodeo since 1991. The city adores him so much that in 2010, they declared Oct. 16 “Bruce Cheves Day.” I can’t help but feel star-struck when I run into him along the harbour the following day. He has a scruffy white beard, rough skin, a thick Southern accent and an appreciation for profanity. As he animatedly recounts a story about the time he jumped out of a burning boat, I can see why the locals love him. Though I am a stranger to him, his engaging personality makes me feel like we’re old friends.
The opportunities to fish in Destin are undoubtedly impressive, and, of course, so are Bruce’s stories. But as a non-fisherman, I am just as impressed by the endless opportunities to indulge in seafood. Soon after learning about lionfish, an invasive species in the Gulf with spines that can deliver a painful sting, I was pleasantly surprised to discover that lionfish in filleted form is, in fact, to die for. Presented on individual seaweed beds at East Pass Seafood & Oyster House, the tender, buttery, safe-to-eat appetizer breaks apart in my mouth effortlessly. If the taste wasn’t enough to satisfy me tremendously, I was pleased to learn that ordering lionfish creates a higher demand for them and helps reduce their impact on Destin’s native aquatic species.
Over my three days in Destin, I consume more tide-to-table seafood than I would previously have thought imaginable. Every bite of grouper, snapper, oyster, shrimp or crab is fresh and succulent, as if they had sprung out of the ocean and catapulted themselves straight onto my plate. In reality, these delectable dishes are the product of ardent fishermen, chefs and restaurant owners who dedicate their lives to the craft.