Careers

Now hiring: Digital Marketing Manager

Reporting to the Vice-President of Communications and Marketing, with a dotted line to the Editor-in-Chief of Canadian Geographic magazine, the Digital Marketing Manager will plan and execute robust and effective marketing campaigns across a range of digital platforms, including social media, email newsletters and search engines. The Digital Marketing Manager will bring their full creativity to bear on the marketing of all activities related to Canadian Geographic and custom publishing projects, grow and engage our social media audiences, and provide advice and support to their Royal Canadian Geographical Society and Can Geo Education colleagues as needed.

Responsibilities

• Develop and execute a social media strategy and content calendar for Can Geo across all platforms with the goal of increasing subscriptions, donations, audience engagement and brand awareness.
• Work with editorial and RCGS team/project leads to plan and execute high-impact marketing campaigns for Can Geo/RCGS projects and priorities, leveraging paid and organic social, paid search and SEO, and newsletters.
• Strategize, build, and disseminate weekly and monthly Can Geo newsletters and track and report on performance to optimize newsletter products and grow the subscriber base.
• Work with the Director of Video to develop and execute video series to increase visibility and awareness of Can Geo/RCGS on video-driven platforms including Instagram and YouTube.
• Work with the magazine team to ensure Canadian Geographic continues to grow in the digital space. The magazine is now ranked as the #1 paid publication in the country with a monthly audience of 4.3M Canadians. It has a national awareness score of 52% and high engagement on its website and social media channels. Our goal is to grow every year, and to enhance our revenue potential through subscriptions, donations and advertising.

Qualifications

• University degree or college diploma in marketing, communications, journalism or a related field
• Minimum two years experience in marketing, communications, journalism or a related field
• In-depth knowledge of various social media platforms and best practices for each
• Ability to analyze consumer metrics, reports, and trends and synthesize learnings into an evolving cross-platform marketing strategy
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Self-starter with strong project management skills and superior writing and editing skills

About Canadian Geographic

Canadian Geographic is a Canadian magazine that celebrates Canada — our past, present, and possible futures. We’re dedicated to uncovering and communicating stories about Canadian people, places, and issues that matter. Published by the Royal Canadian Geographical Society, Canadian Geographicis more than a geography publication; each issue is a voyage of discovery and exploration that features the latest science, environment, travel and human and cultural stories from across this country. The writing comes to visual life through stunning photography, original cartography and elegant art direction.

This award-winning tradition began in 1930. Today, Canadian Geographic is published six times a year and is complemented by a highly engaging website and a dynamic supplement series.

Salary Range

$55,000-$63,000

How to apply

Send an email with your cover letter and resume to [email protected]. Only candidates selected for an interview will be contacted.