This article is over 5 years old and may contain outdated information.

Science & Tech

Futuristic utility poles

Even Vancouver can’t wrap its head around Douglas Coupland’s latest concept

  • Sep 30, 2012
  • 424 words
  • 2 minutes
The Douglas Coupland-designed V-Pole is an eye-pleasing, multipurpose, energy-efficient utility pole Expand Image

With colour schemes such as “Flowering Plum,” “Sea Foam” and “Condominium Glass,” you’d be forgiven for thinking that the latest creation from the mind of Douglas Coupland, renowned author of Microserfs and Generation X, is a whimsical piece of public art designed to improve the urban aesthetic. But, Coupland being Coupland, there’s more to it than that — enough, in fact, to not only improve the way cities look but also revolutionize the way they function.

It’s called the V-Pole, an all-in-one utility pole designed to be an attractive, energy- and cost-efficient alternative to what Coupland calls the “spaghetti and guts” of the utility poles, cellphone towers and parking meters that clutter our cities. Alhough it’s still in a conceptual stage, the V-Pole would provide Wi-Fi and mobile wireless coverage, electric-vehicle charging, parking transactions and LED street lighting.

Coupland came up with the idea a year ago while talking with his friend Gregor Robertson, Vancouver’s mayor, about the number of poles in the city. But when Coupland started looking into ways to create multi-purpose poles, he ran into trouble. “It was quite a disaster,” he says. “Telephone companies all hate each other — I couldn’t see them sharing information with one another on a pole.” Things started looking up when Coupland discovered the lightRadio, a fist-sized, open-source wireless device developed by Bell Labs (the R & D subsidiary of telecom titan Alcatel-Lucent) that would allow several carriers to share space — but not information — in a V-Pole.

The V-Pole’s all-in-one appeal, however, may also be a stumbling block: sharing one pole between multiple cellphone networks, car companies and the city could raise some tricky questions about the source of the required funding. In June, Vancouver City Council voted to explore the viability of the V-Pole, a move that councillor George Affleck opposed. He thinks the V-Pole is an excellent concept but believes the services it would provide should be left in the hands of the private sector. “We’re already unsuccessfully in the utility business, and we shouldn’t be,” Affleck says. “It’s costing us millions, and we already have systems in place for these things.”

But Coupland isn’t concerned. He claims that there has already been considerable business interest in the venture. “It’s just a really smart, inevitable, desirable thing. It’s kind of like the ’67 Ford Mustang — everyone wants it.”

For more information on the V-Pole, visit


Are you passionate about Canadian geography?

You can support Canadian Geographic in 3 ways:

Related Content

Quebec — La Romaine-1 generating station

Science & Tech

Innovation in hydro power

How Hydro-Quebec is turning problems into opportunities for innovation

  • 730 words
  • 3 minutes

Science & Tech

Storms and wildfires can cut electricity, but microgrids help communities take control

More than 430,000 kilometres of transmission lines crisscross North America

  • 979 words
  • 4 minutes
The main spillway for the Hydro-Quebec's Riviere des Prairies dam

Science & Tech

Hydroelectricity in Quebec

Four experts discuss Hydro-Quebec and the driving force behind its gigantic network of generating stations

  • 1614 words
  • 7 minutes


Three reasons to visit Hudson Yards on your next trip to NYC

New York City’s newest neighbourhood is a photogenic glimpse at the future of urban design

  • 926 words
  • 4 minutes