Travel

Beyond the brochures: the other side of Jamaica

Step away from the tourist bubble and into Jamaica’s lesser-known, but equally as exciting, south coast 

  • Feb 27, 2025
  • 1,708 words
  • 7 minutes
Calabash Bay on Jamaica's South Coast. (Photo: Robin Esrock)
Expand Image
Advertisement
Advertisement

Flipping through the glossy pages of Jamaica’s official visitor magazine, I see professional photographs of tanned models having the time of their lives. On the next page, images of pristine beaches and colourful cocktails, followed by water sports and spa treatments. Most of this action is on Jamaica’s north coast, where sun-seekers flock to all-inclusive and luxury resorts around Negril, Montego Bay and Ocho Rios. Reflecting on my week-long visit to a Rastafarian village, late-night street parties in Kingston and along the peaceful South Coast, I can’t shake the feeling that I’d visited another country altogether. Thousands of Canadians visit Jamaica each winter to escape the winter blues (Canadians make up Jamaica’s second-largest visitor market), but there’s much more going on beyond the cocktails and coconut trees.

A Rastafarian village in the Blue Mountains. (Photo: Robin Esrock)
Expand Image

Considering Jamaica is a small island nation of just 2.8 million people (scarred by colonialism, slavery, piracy and the annihilation of its Indigenous Taino population), the country has a rich, outsized and influential culture that has spread worldwide. There’s the soundtrack of Bob Marley, dancehall or reggaeton heard at parties around the world, the sweet-spicy flavours of that famous jerk seasoning and, of course, the smooth, sweet coffee beans from the Blue Mountains. Jamaica is associated with the world’s best sprint athletes, the smoky haze of Rastafarianism and its distinctive patois, mon. “Don’t like Jamaica,” sang the English rock band 10cc in their eponymous 70s hit, Dreadlocked Holiday. “I love her.”

Summer showers soak the Blue Mountains, the country’s dominant range overlooking Kingston. High rainfall, rich volcanic soil and cool, misty conditions produce world-famous coffee beans of the same name. Driving up a narrow, washed-out road, I’m on my way to an informal Rastafarian settlement to learn a little more about the country’s homespun religion. Although synonymous with Jamaica, less than one per cent of the population identify as Rastafari, although more Rastafari live in Jamaica than anywhere else. I arrive at Zion Hill, a self-sufficient, ramshackle village high in the mountains. Hundreds of people, locals and foreigners, have been baptized here into the brethren of Rastafari.

A priest named Dermot Fagan greets me with a big smile, ushering me into a communal hut where he pulls out his copy of the King James Bible. He points to passages that Rastas claim is proof that Jesus had dreadlocks (Revelation 1:14 “the hair of his head like pure wool…”) and another which they interpret as God gifting humanity a sacred herb to enlighten our minds. Outside, several dread-locked men chain-smoke joints in the shade as precocious kids run about the brightly painted huts. Far from any resort, it’s a fascinating glimpse into the Jamaica removed from the tourism brochures. The priest points out more Bible passages and starts riffing on wild conspiracies about RFID chips and the ongoing threat of Babylon, referring to the corrupt Western system that continues to oppress Africans and their descendants. He explains traditional Rastafarian dietary restrictions, which include salt, alcohol, eggs, meat, canned food and, ironically, given the location, coffee. The sun breaks from the storm clouds, vividly lighting up the informal huts. I take some photos and donate pencils and crayons to a local schoolteacher. Red, yellow and green hues are in high demand. 

Noah the Rastaman in the Blue Mountains. (Photo: Robin Esrock)
Expand Image
Rastafarian priest Dermot Fagan reads from the Bible. (Photo: Robin Esrock)
Expand Image

Kingston, the sprawling capital below, has been hosting legendary street parties for decades, birthing popular musical genres like dancehall and reggaeton. Street parties also introduce saucy hip-hop dance moves with names like Willy Bounce, Tatty, Bruk It Dung and Gully Creeper (popularized as Olympic legend Usain Bolt’s victory dance). The city’s two biggest street parties are Weddy Weddy and Passa Passa, both taking place on Wednesday nights. Since they only get going after 1 a.m., I could also say early Thursday morning. Both events are packed with young locals, which includes the infamous Rude Boys, the gangster-inspired kids of Kingston who dress up to the nines. Almost immediately, I witnessed a new dance craze pushing the limit of whatever boundary separates dancing from public displays of carnal affection.

Some Weddy Weddy street dances are well rehearsed. (Photo: Robin Esrock)
Expand Image

A DJ spins loud, beat-heavy tunes on the big speakers, and the crowd roars their appreciation. Although it appears chaotic, it’s not as raw as it first appears. Dancers rehearse their moves with carefully selected partners, showing off various skills, building a following, and thriving off the crowd response. Rude Boys break out into an immaculately choreographed dance that could fit in a Broadway musical, fuelled by the energy of the street. I’ve embarrassed myself countless times, attempting local customs, which is why I slink to the shadows at Weddy Weddy, knowing that if I even attempt to dance, I might well be drawn and quartered. It’s a wild, late-night attracting a wild, late-night sort of crowd. Interested visitors are advised to only attend with trusted guides or drivers. 

Driving to the south coast, I stop at a community outreach project in Mandeville, where friendly locals invite me to help prepare a traditional lunch. It takes hours to cook a traditional meal of starches – yams, sweet potato, cornmeal dumplings and pumpkin – to be served with ackee. As Jamaica’s national fruit, ackee was introduced to the island from West Africa, and it is cooked with salted fish to resemble something like scrambled eggs. Since my arrival in Jamaica, which took over an hour just to clear customs, I’ve learned that things here move to the slow-hand watch of island time. What is the rush, mon? Nobody at any point seems particularly bothered by the passing hours, and this takes some adjustment. We’ll simply eat when the food is ready. My time washing and chopping up yams while chatting to curious locals proved more memorable than just another beach cocktail. That said, all visitors to Jamaica deserve a dark and stormy drink in a tropical paradise.

Rude Boys strut their stuff at Weddy Weddy in Kingston. (Photo: Robin Esrock)
Expand Image

The following day, I stopped for mouth-watering grilled fish, spiced with extra scotch peppers in the jerk marinade, at a legendary beach shack called Little Ochie. Scotch peppers, long associated with the Caribbean, are closely related to habaneros, although they are slightly sweeter in flavour. The humble beach shack served up a blackened snapper that will forever swim in my culinary dreams. From here, it’s an hour’s drive further along the less-trafficked south coast to Jakes Hotel on Treasure Beach. This boutique, family-owned hotel began as a restaurant and modest one-room property, growing into an award-winning property with an unpretentious, family-friendly atmosphere and a proud connection to the local community. Eclectic cabins with colourfully designed rooms face the ocean, and that night, I took a dip in the warm sea of Calabash Bay beneath the bright, strobing stars. A cold Red Stripe beer is never far from a beach in Jamaica, the light lager complimenting the relaxing reggae and breeze swaying in the coconut trees. 

Jakes offers several community programs, which is how I came to connect with a local fisherman heading out for the morning on his skiff. Sunrise is just breaking the horizon when I hop aboard his wooden boat, powered with an outboard motor. The Caribbean is calm this morning as we stop to check empty traps, admire dolphins and take a swim. “Every day is a fishing day,” he tells me, “but not every day is a catching day.”

An authentic pride of place and hospitality permeates the morning. There are no neon lights, no crowds, no gift shops or tacky tourist traps. When the sun cranks up the heat, we putter towards the beach along a watery catwalk of sunlight.

Jerk fish being cooked on the grill at Little Ochie. (Phot: Robin Esrock)
Expand Image
Calabash Bay on the South Coast pictured at dawn. (Photo: Robin Esrock)
Expand Image

In the back pages of the promotional magazine, I find a small section dedicated to the “real Jamaica.” A few pages about the south coast, along with experiencing community tourism projects in Mandeville and Treasure Beach. There’s a favourable review for Jakes and Little Ochie, some information about Rastafarianism, and a mention of the street parties in Kingston, too. Tucked away, it’s all there in the tourist bubble, just a step beyond. Everyone is invited to explore another Jamaica – full of music and faith, feasts, culture and joy – with time for cocktails at sunset, too.

When to go: The best time to visit Jamaica is between mid-December and April, during the dry season, with temperatures averaging between 24 to 29 degrees Celsius. This is peak season, with higher prices and bigger crowds in the hot spots, particularly over winter holidays and spring break. If you’re looking to save money and don’t mind occasional afternoon showers, shoulder season runs November or May). Hurricane season is from June to November.

Advertisement

Help us tell Canada’s story

You can support Canadian Geographic in 3 ways:

Related Content

Travel

Negril, Jamaica: The “trip” you need to take

Microdosing psilocybin, plus three other ways to relax and unwind by the crystal-clear waters of western Jamaica

  • 1427 words
  • 6 minutes

Travel

The six keys to casual in Negril, Jamaica

Learning how to relax at the Azul Beach Resort Negril

  • 658 words
  • 3 minutes

Travel

Highlights from The Great Western Canada Bucket List

With the second edition of his national bestseller, Bucket Listed columnist Robin Esrock adds new adventures to timeless experiences in British Columbia and Alberta

  • 1109 words
  • 5 minutes

Travel

The 2024 Bucket Listed Gift Guide

Experienced world traveller and writer Robin Esrock helps you stuff your favourite adventurer’s stocking with epic gifts 

  • 2386 words
  • 10 minutes
Advertisement
Advertisement