Travel

The return of The Great Canadian Bucket List in a new era of Canadian travel

Canadian Geographic’s Bucket Listed columnist Robin Esrock explores domestic tourism, national pride and the evolution of Canadian travel in the third edition of his bestselling book, The Great Canadian Bucket List

  • Dec 18, 2025
  • 1,453 words
  • 6 minutes
Robin Esrock has spent 15 years highlighting Canada's most unique experiences. (Photo: EWM)
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In 2011, I was approached by a Toronto publisher to write a guidebook on Canada. With online travel resources advancing, it was easy to find information on where to stay, when to go and where to find good pizza. Buried beneath this deluge of digital data and limited by long production cycles, guidebooks were already battling an existential crisis. I declined the offer and proposed something different: instead of how, what if I write a book about why?

Cover of The Great Canadian Bucket List's third edition. (Photo courtesy Robin Esrock)
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If we were to visit every province and territory in search of the unique experiences available only in Canada, who would we meet, and what might we learn along the way? It’s a bold proclamation that anything should be done before kicking the bucket, so I asked myself: what makes these homegrown activities and destinations so special in the first place? Nobody had set out to write a book like this before. My publisher took a chance, wired me a modest advance, and so the adventure began.

For this reinvented guidebook, I envisioned a slim volume of stories about my personal hunt for the exceptional. As a travel writer, I had already reported from more than 100 countries, and I thought I’d seen it all. Like many Canadians, I assumed the really good bucket list stuff was overseas. Arrogance has never been in our national psyche, and nobody was beating a maple chest to convince me otherwise. I was also told to lower my expectations because a) travel books don’t sell and b) domestic tourists are not as important as those from the U.S., Europe, Mexico and China. Fifteen years later, with multiple editions, a booming domestic tourism industry, and more than 120,000 books sold, I beg to differ.

We know luck is when hard work clangs against opportunity, but let’s hear it for the role of timing. When The Great Canadian Bucket List’s first edition was published in 2013, a national book tour generated significant TV, print, and radio exposure, as those media still held significant cultural influence. On the publication of the second edition in 2017, the country was in the throes of Canada150, a patriotic celebration of our national sesquicentennial. This winter, on the publication of the third edition, we see the disintegration of our special relationship with the U.S., recoiling in collective shock as their president insults our national identity, threatens our economy, and issues thinly-veiled threats to our sovereignty. As a result, Canadians have their Elbows Up ­— a fighting hockey phrase — reflecting a national mood to toughen up, stand firm, show our resilience, and support Canadian products and services.

As I tell my friends abroad: “You might think Canadians are the epitome of affable politeness, but watch an ice hockey game.” Like many of you, I now think twice before buying U.S.-made products, although I deeply sympathize with half of the U.S. (and the majority of the U.S. tourism industry) who didn’t want, ask or vote for any of it.

Another road trip and another tick on the Canadian Bucker List. (Photo: Robin Esrock)
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The time is perfect for an updated, revised and beautifully re-designed edition of The Great Canadian Bucket List. Grounded in storytelling with gorgeous photography and hundreds of inspirational experiences, my outstretched arms on the cover embrace the magic of Canadian tourism: sweeping, diverse landscapes; warm, welcoming people; natural and cultural spectacles; thrilling outdoor adventures; and unique activities to discover along the way. Where else in the world can you visit a museum with 44 dioramas of stuffed gophers depicting life in a small prairie town? Where can you get swept up by waves for an aquatic thrill ride that locals call ‘cave bashing’? Where can you float with a goat on a boat, visit an igloo church, or drive across the ocean floor to learn about the life of a railway baron? Sprinkled coast-to-coast-to-coast are iconic adventures like sailing in Canada’s Galapagos, surviving a night in Quebec City’s ice hotel, driving the Trans-Labrador Highway or taking a multi-day horseback ride into the backcountry of Banff National Park. Fans of my Bucket Listed column will recognize some of these adventures, and thanks to Canadian Geographic, I continue to add new online chapters every month.

As the self-proclaimed author of Canada’s national Bucket List, I know full well that the list will never be complete. The more one ticks off, the more one is bound to discover, which is why my rather thick books can ably substitute as motivational doorstops. Many chapters were cut to make way for new ones, with the new edition building on those that came before rather than replacing them. Tour operators may change hands, and some experiences will adapt or go dormant, but across nature, adventure, culture, food, and history, I continue to focus on timeless experiences.

Canada's weirdness on full display at the Gopher Hole Museum in Torrington, Alta. (Photo: Robin Esrock)
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Canada is overflowing with adventures to inspire retirees and empty nesters, and students leaving home. We offer a wealth of memorable experiences for visitors, guests, immigrants, dignitaries, and travel enthusiasts of all ages. Previous editions topped Amazon’s Canadian Travel and History charts, for there is so much to learn about where we’ve come from and how we got here.

The new edition also includes a long-overdue Land Acknowledgment and a focus on more Indigenous experiences. After 20 years of reporting from the front lines of the Bucket List, I’ve learned that nothing brings people together like an unforgettable experience.

How I wish every Canadian could experience the stark beauty of the tundra, or travel by train across the country. Yes, some of these activities are expensive, but others are free, such as a walk in Stanley Park. That said, you don’t have to travel to Newfoundland or Nunavut. Begin by exploring festivals, new exhibitions or restaurants in your town or city. Take a hike on a trail, visit a national park, go on a road trip, or book a night in an unusual hotel. In turbulent times, we just don’t know what’s waiting for us around the corner, and we don’t have nearly as much quality time remaining as we think we do. Ultimately, the most important aspect of any Bucket List is to start now.

Published by Dundurn Press, the third edition of The Great Canadian Bucket List is now available nationwide in bookstores and online through retailers like Amazon and Indigo.

Skiing into Lake Louise's Skoki Lodge. (Photo: Robin Esrock)
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One for the Bucket List: a drive across the ocean floor to Minister's Island in New Brunswick. (Photo: Robin Esrock)
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