A linguist, Pedersen works several floors up from the giant portrait of Savio, in the Fram Centre. As the Norwegian Map Authority’s head of place names for northern Norway, she handles the registration of Sámi place names (and names in Kven, the other official minority language in the north). She explains that when Sámi names are proposed for entry in address records and onto maps, special consideration is given to names used in the spoken language since Sámi culture is based on oral tradition. This is to strengthen the official use of place names in minority languages. But it isn’t necessarily easy, as there are often people who oppose including Sámi names. “Sometimes the arguments against are as banal as there not being enough space on a certain line in a database to accommodate more than one name,” she says. “Other times it comes down to officials saying emergency services might miss a call if they can’t understand the address they’re going to. And in 2011, when there was a proposal to make Tromsø a Sámi language management area, there was opposition from some people who argued Tromsø had always been Norwegian.”
I visited the city that year and remember reading the local news, including letters to the editor with harsh comments against the proposal. But Pedersen says that, in general, people’s attitudes have softened since then and more municipalities are actively working on adding Sámi names in the records. In 2011, there were 193 official Sámi place names; by February 2023, there were 969. And who knows, perhaps by the time Sámi Vahkku 2024 rolls around, the city will have its first Sámi street address. “Names we hear are important,” Pedersen says. “But we need to make the invisible become visible, because it underscores Sámi historical presence.”
On the last day of Sámi Week, the main street is taken over by reindeer. Loud joik blasts out of speakers as reindeer racers, skis in hand, walk their animals to the start gate behind a group of men wearing gákti. Any hint of Sámi quietness or invisibility is gone. The sidewalks are so packed some spectators have climbed up onto the streetlights to get a better view. When the racers reach the start line, they turn around, click into their ski bindings and settle in behind their reindeer. Three! Two! One! The race lasts for no more than 20 seconds, less for the best competitors, on the 201-metre-long track. The air is boiling with sound, and it’s impossible to miss the message: We are still here, and we’re not going anywhere. But everyone’s welcome to listen in — to hear with the heart and mind the joik lessons, the language classes, the duodji instruction and the reindeer race. Just don’t forget to pay attention to the silent steps on snow.