What to do when you find a box

If you’re the first: Take the card out, snap a photo of yourself holding it, and upload it to either Facebook or Instagram with the hashtag #greattrailtreasure. Remember to make your post public so we can see it! Then, take the card with you (leave the box where it is for the next finder) and enter the redemption code on the website. You’ll win a $100 MEC gift card and a one-year subscription to Canadian Geographic magazine! You’ll also gain automatic entry into our weekly prize draws, and the grand prize draw.

If you’re not the first: So you opened up the box and there’s no card inside. That’s okay! Simply snap a photo of yourself holding the box and upload it to either Facebook or Instagram with the hashtag #greattrailtreasure (again, your post must be publicly visible) and you’ll be automatically entered into the weekly and grand prize draws. Prizes include Nikon W300 cameras, $250 MEC gift cards, $320 KEEN gift cards, SPOT X2-Way Satellite Messengers, copies of Canadian Geographic’s new Indigenous Peoples Atlas of Canada and subscriptions to Canadian Geographic. 

A celebration of the great outdoors!

The contest marks one year since the Great Trail became fully connected coast-to-coast-coast, making it the longest recreational trail in the world. 

“What better way to celebrate the one-year anniversary of the cross-Canada connection of the Great Trail than by launching one of the world’s biggest treasure hunts?” says Trans Canada Trail’s Danielle St-Aubin. “It’s everyone’s chance to have fun exploring the Trail and be rewarded with really great prizes.”

Adds John Geiger, CEO of The Royal Canadian Geographical Society, “Helping Canadians to learn more about Canada and its geography is the mandate of the RCGS. The Great Trail Treasure Hunt is a fun, healthy way to learn about Canada.”

Good luck and happy hunting! 

Start your treasure hunt