GoPro has a history of turning advertising into art and the company’s latest viral video is no exception.
Shot entirely with GoPro’s HERO4 camera, the three-minute mini doc tells the story of BigBird, a juvenile great white pelican who was separated from his flock during a storm in early 2014 and was taken in by the staff of a Tanzanian safari camp on Lake Tanganyika.
Abandoned and injured, Bigbird needed a little help re-learning essential survival skills like how to fly and fish.
Former camp manager Jeffrey Condon took Bigbird out kayaking each morning to fish and developed a deep bond with the pelican. According to Condon, the Tanzanian parks authority has given the staff permission to care for BigBird for as long as he chooses to remain in the camp.