One clear winner and a hotly contested candidate emerged from the dual-cover vote for the Summer 2014 issue of Canadian Geographic Travel, a special edition dedicated to Alberta that boasts a “flip” format, including two covers (summer on the front and winter on the back). (As regular Canadian Geographic Travel followers know, in advance of each issue’s publication we solicit your feedback to help us choose our cover image, or in this case, images.)
For the front, summer cover, option two was a runaway favourite garnering 50 per cent of the tally (options one and three nabbed just 22 and 28 per cent). Voters were drawn to the mountain vista, the movement suggested by the runner and the dramatic blue sky in the winner. Our newsstand circulation experts at St. Joseph’s Communications also preferred it, noting that in addition to the great image, the cover lines stood out well — an important consideration for newsstand sales success.
The vote for the back winter cover, meanwhile, was a seesaw: options two and three traded spots as leader regularly over the course of voting. In the end, option three won by just two per cent, with 37 per cent of the tally (option one received 29 per cent). Similar to voter comments supporting the winning summer cover, the winter winner was favoured for its mountain views and the movement implied by the skier. And despite our newsstand consultants’ preference for option two (for the clarity of its cover lines), we saw no significant argument to discount the voter view. It seemed clear, if nothing else, that we had two particularly popular options.
If you don’t already receive our cover vote email but want to, simply click here and sign up for the Canadian Geographic newsletter. And be sure to pick up a copy of the Summer 2014 issue of Canadian Geographic Travel if you’re not already a subscriber. It hits newsstands May 26.