Bears traditionally sell well as Canadian Geographic cover subjects. And finding great cover-worthy images of the predator is often a snap, as was the case when we landed on an amazing picture of a grizzly bear for our April 2015 edition. Indeed, the entire team, from publisher Gilles Gagnier to newsstand cover guru Scott Bullock, agreed the image was a winner.
So, in our cover vote for the issue, we presented three different treatments of cover lines on the same stunning picture. (As regular Canadian Geographic followers know, in advance of each issue’s publication we solicit your feedback to help us choose our cover image.) The results were as close as ever.
Fortunately for all involved, option three, the consensus favourite of the staff and Bullock, was also the winner of the online vote, garnering 38 per cent of the tally (option one was a close second with 36 per cent, while option two nabbed a respectable 26 per cent).
Like voters, the Canadian Geographic team felt the treatment of the main cover line “GRIZZLY” was very impactful, and combined well with the great direct eye contact of the bear. Add some bold hits of red in the corner slash and the plus sign in the bottom left-hand corner, and you’ve got an eye-catching cover that should stand out on the newsstand.
If you don’t already receive our cover vote email but want to, simply click here and sign up for the Canadian Geographic newsletter. And if you’re not a subscriber to Canadian Geographic already, be sure to get your copy of the April 2015 issue by subscribing today.